Building · 2 min read
Can 1,000 synthetic shoppers tell you if your pack grabs attention in store?
Imagine having 1,000 synthetic shoppers to test if your pack grabs the right attention in store. That's what this is: the Konverta Lab Shelf Test, now live and free to try.
- Published
Originally published on LinkedIn
Key takeaways
- 1,000 synthetic shoppers, each one different in gender, eye height, glance time and walking pace, can test whether a pack grabs attention in store, in seconds and for free.
- The Shelf Test puts a pack through four tests: the pack itself, the shelf against the competition, the incremental attention from shopper materials, and the aisle walk-by.
- It's predicted attention, not eye-tracking: built to screen ten ideas down to two before you spend on fieldwork.
From concept to liveWhy wasn't a synthetic shopper doable before?
A few months ago, Caroline Sofie Balschmidt and I discussed this as a concept. It wasn't entirely doable back then, as 3D environments were difficult to simulate or build almost instantaneously or with little effort.
Now it's live, and free to try.
One platformWhat does the Konverta Lab Shelf Test bring together?
The Konverta Lab Shelf Test brings it all together into one platform:
- 👁️ Computer vision
- 🎨 AI image rendering
- 🧠 Shopper logic
- 🧊 3D visualisation
1,000 synthetic shoppers, each one different in gender, eye height, glance time and walking pace. All to put your pack through four tests.
1. The packDoes the brand lead? Does the proposition get read?
In our demo, "Baked with real chocolate" got 1.3% of attention. After a redesign it got 4.5%.
2. The shelfHow does the pack do against the competition?
The shelf, against the competition.
3. Shopper materialsWhich shopper materials actually add attention?
The incremental attention each one adds. A shelf talker added +14.6 points; a digital strip, +0.4.
4. The aisle walk-byWhere should the bay go?
Far end 37%, entrance 29%.
Not eye-trackingIs it as accurate as eye-tracking?
It's predicted attention, not eye-tracking. It's built to screen ten ideas down to two in seconds, before you spend on fieldwork.
Try itHow do I test my own pack?
Try it for free: the Konverta Lab Shelf Test.
Want real shopper insights on your real products in your own category aisle? Checkout counter? Customised just for your brands and packs?
WhatsApp me or email me.
About the author
Kenneth Phua
Founder, Konverta.ai
Kenneth is a Singapore-based digital, data and AI leader with 15+ years of experience, including senior global roles at Coca-Cola, where he was the Global Head of Digital Strategy and Innovation. He has advised C-suite leaders across FMCG, retail, property, hospitality and luxury, and now applies the same playbook to Singaporean and Asian corporates and SMEs through Konverta.ai.
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Can AI synthetic shopping tell you which shelf a shopper picks?
Where this started: what worked and what didn't when I used Gen AI to simulate a shopper's point of view in a real store aisle.
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Real shopper insights on your real products?
Your packs on your shelves, in your category aisle or at the checkout counter, against your competitors. Or try the free Shelf Test first.
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